As an app developer or publisher, you’re always looking for new ways to monetize your app. The landscape is constantly changing, and staying on top of industry trends is essential for maximizing revenue over the long haul. At the same time, though, you have to keep user experience in mind at every turn. A temporary increase in revenue isn’t worth it if it results in user alienation, low engagement, and poor retention.
Unfortunately, these kinds of problems tend to crop up with certain forms of monetization. For example, you might increase the number of ads that users see in order to generate more revenue. At first, you see a bump in revenue growth. Over time, though, users are turned off by all the additional ads. Eventually, you notice your user base start to fall off. Next thing you know, you’ve got a major user retention problem on your hands.
Fortunately, though, there’s an approach to app monetization that can actually increase user retention and engagement: rewarded surveys.
Here at TheoremReach, our goal is to offer publishers the ability to maximize revenue while ensuring that users are engaged and rewarded for their participation. How does it work? Let’s take a look at a recent case study.
Case Study: SquareTwo
TheoremReach partnered with SquareTwo over a year ago, a publisher working in the gaming space. Their primary goal was increasing revenue without impacting their existing ad revenue (or cannibalizing other partners). Additionally, they wanted to increase user retention and engagement as much as possible.
SquareTwo placed the TheoremReach SDK in a highly trafficked area of their user funnel. When users encountered the SDK, it would launch a survey wall of up to eight different surveys. Users had the opportunity to take different surveys of varying lengths, each with its own payout amount.
One of the best things about working with TheoremReach is our innovative “partial payout” model. With this model, users are rewarded for their time simply for encountering the SDK, regardless of whether or not they actually complete a survey. With this unique approach, publisher revenue is maximized without running the risk of user alienation.
The results speak for themselves. After implementing TheoremReach’s rewarded survey solution, SquareTwo experienced:
- 12% increase in ARPDAU (Average Revenue Per Daily Active User) over their revenue with a previous survey in place (using a different survey partner)
- 6x the user retention amongst rewarded survey participants
- 3x the previous in-app purchase conversion rate for rewarded survey takers
- A 3,000% increase in user lifetime value amongst rewarded survey takers
